Google new Arabic search features: Football Schedule and Text Prediction

With all the hype about football recently, Google announced the availability of football games schedule via search in Egypt, Saudia and Morocco search sites. The results should appear like the "World Time" feature in English Versions. These are the results for El-Ahly and Al-Zamalek in Egypt:

An other hidden feature - and not announced -  in Google Arabic Search is the conversion between English letters to the corresponding Arabic letters in keyboard - happens when you forget to switch the keyboard language before typing in the search box. This is illustrated in the following snapshot:

With more arabic products from Google and the arabization of many of its current products (Like chrome and AdWords), Google shows its interest in gaining the main ground in arabic market. Is it going to work? We will see.

Via Google Arabia Blog